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Regular price $33.99
Regular price Sale price $33.99
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Join "The New Pop Culture" ™ 

Better tasting than a soft drink
Better for you than an energy drink.

HARD® is flawlessly crafted so you can
energize without compromise. 

Crafted with natural flavors, cane sugar, stevia, HARD® TONIC is then enhanced with caffeine and B-vitamins, and none of the “artificial junk”. 

It’s simple, HARD® TONIC delivers “clean caffeine”. 

HARD® TONIC is classically flavored with the unmistakable bite of real quinine.
You will love this modern revelation! 

HARD® is “Classic Appeal…Ignited!” ™ 

Live Your Best Life.

Do What You Love - Be Optimistic -

Never Quit - Move Forward With Courage. ™ 

HARD®  The Official Drink of Life. ™

Live #HARD


Distinguished and sharp, both youthful and mature.

My contemporary, yet classic style is legendary.

My heritage guides me, and I’ve learned to live tall and proud.



HARD is the reimagining of classic flavors.
HARD is Classic Appeal…Ignited!

Straight or mixed, HARD TONIC is classically flavored, with the unmistakable bite of real quinine. You will love this modern revelation!

HARD TONIC is crafted with purified filtered water, natural flavors, cane sugar, and stevia. HARD is then enhanced with caffeine and B-vitamins.

HARD is the soft drink replacement and gives the health-conscious consumer a dynamic alternative to both coffee and energy drinks.

HARD TONIC is FREE of taurine, artificial flavors, colors, corn syrup, artificial sweeteners, and empty promises.

HARD® TONIC Inspiration

TONIC is dedicated to the ones driven by integrity and the pride of their heritage.

With fibers woven from a noble history, they do their best to live a life of honor and distinction.

A life that hopefully makes them worthy to add to the cloth from which they were cut.

They do what’s right even when most difficult because, their standards and morality compel them to.

They sacrifice themselves for the greater good, acting as both shield and spear to be guardians of justice and protectors of the vulnerable.

They hold true to standards, with ethics and commitment as their moral compass, discipline directs them towards what is just and honorable.

They are both distinguished and sharp, balancing youth and enthusiasm with maturity and wisdom.

They don’t grow old… They age to perfection!

To the ones that stand tall with confidence, walk with dignity, speak words of principle, and live a life of courage, justice, and wisdom.

We dedicate TONIC to You.

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Ingredients: Carbonated Filtered Water, Cane Sugar, Natural Flavor, Citric Acid, Sodium Benzoate (to protect flavor), Caffeine, Potassium Sorbate (to protect flavor), Niacinamide (B3), D-Calcium Pantothenate (B5), Stevia, Pyridoxine HCI (B6), Cyanocobalamin (B12) 1% Mannitol.