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Regular price $28.48
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Join "The New Pop Culture" 
Better tasting than a soft drink
Better for you than an energy drink.

HARD® is flawlessly crafted so you can
energize without compromise. 
Crafted with natural flavors, cane sugar, stevia, HARD® GRAPE is then enhanced with caffeine and B-vitamins, and none of the “artificial junk”.
It’s simple, HARD® GRAPE delivers “clean caffeine”.
HARD® GRAPE is rich in flavor yet clean and light.  It’s deliciously sweet with a touch of tart.  Your childhood favorite has grown up.
HARD® is “Classic Appeal…Ignited!”
Live Your Best Life.
Do What You Love - Be Optimistic -
Never Quit - Move Forward With Courage.
HARD®  The Official Drink of Life.
Live #HARD


I press forward never losing my focus. Practice is my secret weapon preparing me for life’s opportunities.

Ignoring the negativity of doubters, I’m able to grow skilled and brave with a strong and humble confidence.



HARD is the reimagining of classic flavors.
HARD is Classic Appeal…Ignited!

Straight or mixed, HARD GRAPE is rich in flavor yet clean and light. It’s deliciously sweet with a touch of tart. Your childhood favorite has grown up.

HARD GRAPE is crafted with purified filtered water, natural flavors, cane sugar, and stevia. HARD is then enhanced with caffeine and B-vitamins.

HARD is the soft drink replacement and gives the health-conscious consumer a dynamic alternative to both coffee and energy drinks.

HARD GRAPE is FREE of taurine, artificial flavors, colors, corn syrup, artificial sweeteners, and empty promises.

HARD® GRAPE Inspiration

GRAPE is inspired by and dedicated to those that
free themselves from the limitations of others.

GRAPE is underestimated and seeks to achieve by proving to the doubters and pessimists just how wrong they are.

They see nothing but the possibilities of a bright future and are prepared to leave the darkness of uncertainty behind them as they make their way to the promised land.

Where others see unmolded clay without hope of redemption, they see their own potential.

A masterpiece of self-realization that must shed the excess to reveal the greatness within.

The excess they shed are the fears of ridicule and rejection that others cower from in terror.

Rising from every setback and humbling experience, they find themselves reborn and resurrected.

A uniquely personal journey where the voices of the past and the cynics of today act as both fuel and fire for a rocket that can’t be held back.

They understand that the limitations that some claim to exist, are just the constraints that the pessimist had burdened themselves with, wrapped in the regret of not having strived for greater peaks to conquer, and the new adventures that await beyond the summit.

The words of encouragement they had longed for become plentiful, and they are delivered by the lips of the one whose opinion truly matters.

They ultimately look in the mirror after a life lived on their own terms, and say to the humble and confident person staring back…
“I knew You could do it”

For the ones that rise, with the will to make their dream come true...
We dedicate GRAPE to You!

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Ingredients: Carbonated Filtered Water, Cane Sugar, Natural Flavor, Citric Acid, Sodium Benzoate (to protect flavor), Caffeine, Potassium Sorbate (to protect flavor), Niacinamide (B3), D-Calcium Pantothenate (B5), Stevia, Pyridoxine HCI (B6), Cyanocobalamin (B12) 1% Mannitol.