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Regular price $33.99
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Join "The New Pop Culture"  

Better tasting than a soft drink
Better for you than an energy drink.

HARD® is flawlessly crafted so you can
energize without compromise. 

Crafted with natural flavors, cane sugar, stevia, HARD® GINGER is then enhanced with caffeine and B-vitamins, and none of the “artificial junk”. 

It’s simple, HARD® GINGER delivers “clean caffeine”. 

HARD® GINGER is a century old classic for a modern world.  Dry–sweet flavor, masterfully balanced with the vivid snap of ginger. 

HARD® is “Classic Appeal…Ignited!”  

Live Your Best Life.

Do What You Love - Be Optimistic -

Never Quit - Move Forward With Courage.  

HARD®  The Official Drink of Life.

Live #HARD


Connected to all that surrounds me, I give off warmth that you feel inside. Friends know me as grounded, but my soaring spirit lets my soul take flight.

I’m a dreamer, poet, and prophet. My essence knows no limits.



HARD is the reimagining of classic flavors.
HARD is Classic Appeal…Ignited!

Straight or mixed, HARD GINGER is a century old classic reinvented for the modern world. Dry–sweet flavor, masterfully balanced with the vivid snap of ginger.

HARD GINGER is crafted with purified filtered water, natural flavors, cane sugar, and stevia. HARD is then enhanced with caffeine and B-vitamins.

HARD is the soft drink replacement and gives the health-conscious consumer a dynamic alternative to both coffee and energy drinks.

HARD GINGER is FREE of taurine, artificial flavors, colors, corn syrup, artificial sweeteners, and empty promises.

HARD® GINGER Inspiration

Where some live in the physical world, GINGER is inspired by and dedicated to those that explore the spiritual realm.

They seek wisdom and enlightenment through self-reflection and sense the truth that in the vastness of the universe, we are all connected.

They understand the give and take nature of existence and believe in paying it forward.

Not to tilt the scales of karma in their favor but to share good energy and bring balance to their relationships with both friend and stranger alike.

They look to manifest a reality and create their own paradise where all life lives in harmony.

They’re energy transcends beyond the confines of their physical form and they look back on the dawn of time as the beginning of a divine cycle that will one day return them home.

Somehow, they are both grounded yet unbound
and possess a soaring spirit that lets their soul take flight.
their essence knows no limit.

They believe in humanity and strive to be a guide and guardian angel.

the warmth and kindness of a genuine soul, the optimism of an idealist, and the compassion of a saint.

To the dreamers, poets, and prophets...
We dedicate GINGER to You!

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Ingredients: Carbonated Filtered Water, Cane Sugar, Natural Flavor, Citric Acid, Sodium Benzoate (to protect flavor), Caffeine, Potassium Sorbate (to protect flavor), Niacinamide (B3), D-Calcium Pantothenate (B5), Stevia, Pyridoxine HCI (B6), Cyanocobalamin (B12) 1% Mannitol.