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Regular price $28.48
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Join "The New Pop Culture" ™ 

Better tasting than a soft drink
Better for you than an energy drink.

HARD® is flawlessly crafted so you can
energize without compromise. 

Crafted with natural flavors, cane sugar, stevia, HARD® CITRON is then enhanced with caffeine and B-vitamins, and none of the “artificial junk”. 

It’s simple, HARD® CITRON delivers “clean caffeine”. 

Enjoy what our genuine citrus flavor truly embodies, a crisp start and a clean finish.  HARD® CITRON is both sophisticated and refreshingly approachable. 

HARD® is “Classic Appeal…Ignited!” ™ 

Live Your Best Life.

Do What You Love - Be Optimistic -

Never Quit - Move Forward With Courage. ™ 

HARD®  The Official Drink of Life. ™

Live #HARD


I’m an avant-garde artist living life through expression. I’m inspired by the beauty in all things and in all people.

Visions are meant to be shared. I want to share my inspirations and creations with the world.



HARD is the reimagining of classic flavors.
HARD is Classic Appeal…Ignited!

Straight or mixed, enjoy what our genuine citrus flavor truly embodies, a crisp start and a clean finish. HARD CITRON is both sophisticated and refreshingly approachable.

HARD CITRON is crafted with purified filtered water, natural flavors, cane sugar, and stevia. HARD is then enhanced with caffeine and B-vitamins.

HARD is the soft drink replacement and gives the health-conscious consumer a dynamic alternative to both coffee and energy drinks.

HARD CITRON is FREE of taurine, artificial flavors, colors, corn syrup, artificial sweeteners, and empty promises.

HARD® CITRON Inspiration

Their reality is different than that of most. They hear musical notes in the colors of the rainbow and weep as they pour their emotions onto a canvas.

They turn the endless void of possibilities into a masterpiece that stirs the imagination.

CITRON is inspired by the painters and sculptors, architects, engineers, and designers. The actors, dancers, musicians, songwriters, performers, and creators of every kind.

Their art floods our memories with days gone by and can instantly take us back to a place that we yearn and long for.

They live in a universe of their own making and want us to join them on a journey through sight, sound, and emotion even if we are only able to scratch the surface of their inspiration.

The creators strive to express feelings that can’t always be captured in words, for their true emotions come from a place that only they understand.

As they wholeheartedly leave everything on the stage, they do it for the purpose of bringing joy to your heart, and when your emotions overflow transforming into thunderous applause, your sincere appreciation feeds their passion.

A beautiful symbiotic relationship where two become one… United in harmony.

To the ones that bring their visions to life for all to enjoy...

We dedicate CITRON to You!

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Ingredients: Carbonated Filtered Water, Cane Sugar, Natural Flavor, Citric Acid, Sodium Benzoate (to protect flavor), Caffeine, Potassium Sorbate (to protect flavor), Niacinamide (B3), D-Calcium Pantothenate (B5), Stevia, Pyridoxine HCI (B6), Cyanocobalamin (B12) 1% Mannitol.