Like a diamond I’m hardened by pressure and my perseverance is everlasting.

I face my challenges with unyielding determination and emerge victorious!

I’m HARD® ORIGINAL and I AM HARD® ™

HARD is the reimagining of classic flavors.
HARD is Classic Appeal…Ignited! ™

Straight or mixed, our crafted secret blend of flavors, spices, and aromas create a unique experience, certifying HARD® ORIGINAL in a category all its own.

Revel in the taste of “Christmas in a can”™

HARD ORIGINAL is crafted with purified filtered water, natural flavors, cane sugar, and stevia. HARD is then enhanced with caffeine and B-vitamins.

HARD is the soft drink replacement™ and gives the health-conscious consumer a dynamic alternative to both coffee and energy drinks.

HARD ORIGINAL is FREE of taurine, artificial flavors, colors, corn syrup, artificial sweeteners, and empty promises.

ORIGINAL is inspired by and dedicated to those with an inner fire that never dims and a fortitude that inspires others.

They embark on their quest and never faulter. Single minded in purpose and focused on their dreams, their aspirations become an obsession with a vision that is never blurred.

They don’t see a setback as a sign to quit,
but instead, as a test of ones resolve.

Obstacles are viewed as challenges and lessons to strengthen their mind, skill, and their spirit within.

They never retreat in battle and always finish what they start.

When things don’t go exactly as planned, they don’t look at themselves as victims of circumstance. Instead, they see that some circumstances in life are the actual victim…
The victim of a negative mindset.

When the world exerts pressure that would break the back of some, they use that stress as a catalyst for growth.

Heels dug in, they do not bend, do not break,
and their spine becomes tempered like steel.

They are the unstoppable force that meets the immovable object…
With their conviction ending the stalemate.

“I am HARD” is their mindset and battle cry

in their march towards victory.

They move forward with courage as masters of their own destiny becoming the hero of their own tale with the strength of their passion, purpose, and will.

What some perceive as an unthinkable fantasy, they embrace as their birthright, and they eagerly accept the challenge.

For those that embody this spirit...

We dedicate ORIGINAL to you.